An ever present post-colonial problem in contemorary Africa is the high level of a deeply rooted lack of self- confidence, and an unappreciation for our African culture by a plethora of young Africans; perhaps because Africa has been presented in a negative light in the media for a long time. This is also thanks to the unsaid perception that everything foreign is better. We may also find lacking a type of role model who is as trendy as they are African; one that young people can relate to in a world obsessed by social media and reality television.
That is why this movement was created.
We saw a need to provide tools for young African women to find their place in this society by applying certain principles which would not only help find a strong sense of purpose, but equally redefine and challenge stereotypes by embracing all of those aspects, thus creating a new point of view in their lives.
Through the #IAMYEFON Movement, young African women are taught HOW To enhance their self- confidence,
and decision -making skills as well as school, career and life tools they can apply to their daily lives.
These character traits are inspired by Yefon: the heroine the novel who fights an oppressive cultural system in the 1940s, in order to acquire the fundamental right to education, that most of us have at our disposal today.
Our talks will re-inspire courage and drive in the young ladies to become the best version of ourselves.
JOIN THE MOVEMENT.